BURLINGTON, VT (June 14 th, 2022)– Polly (previously referred to as DealerPolicy), the leading insurance market for vehicle retail, today revealed it has actually closed on an acquisition of vehicle marketing and analytics business, Driven Data Technology, Inc.
” This acquisition represents a special chance for us to supply dealerships with the options they require to drive more lucrative development. As the world continues to develop at a record rate, access to thorough and dependable information and insights, flawlessly incorporated throughout all significant systems, is rapidly ending up being an even larger concern for a number of our dealership customers,” stated Travis Fitzgerald, CEO, and creator of Polly. “Our modern-day innovation platform, integrated with Driven Data’s exclusive first-party analytics and audience division, will certainly assist dealerships transform more sales and service consumers, while opening brand-new and amazing chances in F&I.”
Founded in 2013, Driven Data continues a long-held objective to take advantage of information throughout a huge selection of vehicle retail systems to assist the automobile neighborhood draw in high worth consumers more effectively. Consisted of information normalization, custom-made audience development, and an effective analytics control panel, Driven Data’s extremely protected and hyper-personalized, open combination platform flawlessly incorporates and links first-party information throughout numerous sources, offering dealerships the self-confidence they require to make wise choices that can be quickly determined by method of attribution.
This acquisition broadens Polly’s market- leading consumer engagement abilities by leveraging safe, first-party information to target in-market vehicle buyers and service clients more specifically with prompt and individualized messaging. The acquisition fits completely into Polly’s more comprehensive dedication to assist dealerships provide a better-than-expected consumer experience while developing considerable brand-new earnings chances.
“We’ve assisted numerous forward-thinking dealers develop their information analytics and marketing abilities,” stated Jon Berna, Founder and CEO of Driven Data. “I am so happy with the work our group has actually achieved over the previous years and am enjoyed have the chance to team up with the remarkable Polly group to take our combined options to the next level.”
Under the regards to the possession purchase arrangement, existing consumers of Driven Data will end up being consumers of Polly. To find out more about Polly, see polly.co.
Polly is the most relied on and total digital insurance market for vehicle sellers and their valued clients. The business’s ingenious mobile innovation allows car-buyers to see numerous insurance quotes and right away acquire online and/or get in touch with certified insurance representatives to finish the procedure. With a special mix of collaborations amongst leading automobile merchants and information companies, an industry-best insurance provider network, and access to Polly Insurance certified representatives, Polly is acknowledged for its location at the leading edge of Insurtech. Polly Insurance is a certified insurance company, with licenses to run in the lower 48 states. For additional information, go to www.polly.co.
About Driven Data
Driven Data is an innovative software application marketing company and digital marketing company serving the automobile retail market. Through its exclusive universal architecture and very first to market handled CDP (client information platform), Driven Data merges important marketing information with very first celebration information from CRM, stock and DMS sources to evaluate and act upon insights in genuine time and provide hyper-personalized, scalable marketing projects. Driven Data’s efficiency and analytics information offer vehicle merchants – from single roofs to OEMs – unmatched access to insights that can be leveraged to quickly improve marketing methods and functional enhancements.