Aiming to Promote Safe Driving and Extend Driving Life in an Aging Society Under the Theme of “Improving Brain Health (Brain Performance) For Safe Driving”
TOKYO, Jun 28, 2022 – (JCN Newswire) – E.design Insurance Co., Ltd., a direct non- life insurance business of the Tokio Marine Group, and Eisai Co., Ltd. revealed today that both business have actually participated in a company alliance arrangement intending to recognize a society where individuals can securely take pleasure in driving for a longer duration of their lives in anticipation of the arrival of super-aging society, under the style of “Improving Brain Health (brain efficiency) for Safe Driving.” EDSP, as an Insurtech (a term created by integrating insurance and innovation) business which promotes “co-creation of a world without mishaps” with clients and other business or city governments, and Eisai, which intends to construct a dementia community through existing together with different markets and companies to eliminate the varied stress and anxieties of each person, both will take this company alliance as a chance to promote safe driving and extend driving life, therefore adding to resolving the concerns connected with an aging society.
The efforts prepared under the alliance are as follows.
1. Supplying a chance to examine brain health
The benefit of utilizing “NouKNOW”, the digital tool for self-assessment of brain health dispersed by Eisai, will be used to consumers who have actually acquired the “&& e “, car insurance of EDSP (Scheduled for July 2022). With “NouKNOW”, brain health is determined quantitatively through an easy card test utilizing smart device or other gadgets, assessing psychomotor function, attention, finding out and memory, and working memory. When driving an automobile, the human brain processes a range of details, such as roadway conditions, traffic volume, or the path to a location, and makes instant judgements consistently. Presenting “NouKNOW” is planned to promote safe driving and motivate individuals to end up being more familiar with their brain health every day, which is believed to add to human judgment while driving.
2. Collectively establishing options for keeping and enhancing brain health
EDSP and Eisai will collectively establish options that assist preserve and enhance brain health, by leveraging Eisai’s experience and knowledge, to allow consumers to drive securely for a longer time period in their lives. Both business intend to produce brand-new options, consisting of the advancement of training contents making use of information on the qualities of day-to-day driving habits and information on brain functions, and the advancement of a service, targeting clients whose brain health has actually decreased or whose dangerous habits has actually increased, to put together an integrated report on their brain efficiency and safe driving ability by making use of the driving rating supplied by “&& e “and the” NouKNOW “rating, that permits clients to share the outcomes not just with themselves however likewise with their households.
About “&& e “&
The” & e “, co-creation-type vehicle insurance, supplies advantages such as assistance services for safe driving customized to each consumer by connecting IoT sensing units and mobile phones, in order to minimize the variety of clients associated with mishaps by even one.
For more info about the “&& e”, please check out www.e-design.net/
” NouKNOW” (non-medical devices) is a self-checking tool of brain health (brain efficiency) established by Eisai based upon the algorithm developed by Cogstate, Ltd. (Headquarters: Australia) for which Eisai holds the rights for special advancement and commercialization worldwide. It is not a tool for the avoidance and medical diagnosis of illness, however for that reason for the function of self-checking brain efficiency in order to raise health awareness. This digital tool enables users to self-assess separately assessing psychomotor function, attention, discovering and memory, and working memory in a brief time frame (approx.15 minutes) through an easy card test utilizing smart device or other gadgets.
For more details about “NouKNOW”, please go to https://nouknow.jp/ (Japanese just)
About E.design Insurance Co., Ltd.
E.design Insurance Co., Ltd. is an Insurtech business of the Tokio Marine Group with the objective of “not just supporting comfort in case of a mishap, however likewise developing a world without mishaps, together with our clients.” E.design Insurance Co., Ltd. is handling the difficulty of understanding a “world without mishaps” through jobs such as the “Safe Drive With,” a job to minimize mishaps utilizing driving information with “&& e “and numerous information on traffic security, and the ” Machi (Pla-Machi),” a contribution program for community-based efforts to minimize traffic mishaps and promote traffic security, together with clients, city governments, and business that support our goal of “developing security through information. E.design Insurance Co., Ltd. will continue to deal with its consumers to produce a brand-new kind of insurance market.
For more info on Insurtech insurance provider, please see Tokio Marine Holdings, Inc. Press release: bit.ly/ 3ylN7b0
About Eisai Co., Ltd.
The Eisai’s Corporate Philosophy is “to offer very first believed to clients and individuals in the everyday living domain, and to increase the advantages that healthcare offers.” Under this Philosophy (likewise called human healthcare (hhc) viewpoint), we intend to successfully accomplish social great in the type of eliminating stress and anxiety over health and decreasing health variations. With a worldwide network of R&D centers, making websites and marketing subsidiaries, we make every effort to produce and provide ingenious items to target illness with high unmet medical requirements, with a specific focus in our tactical locations of Neurology and Oncology. Under the medium-term organization strategy “EWAY Future & & Beyond”, which started in April 2021, Eisai is broadening its primary function in health care, that is, we ought to contribute not just to individuals in the medical domain however likewise to individuals in the day-to-day living domain. We intend to develop into an hhceco (hhc viewpoint eco-system) business that empowers individuals “to recognize their max life” by developing options based upon science and information through developing an environment in cooperation with other markets.
In addition, we show our dedication to the removal of overlooked tropical illness (NTDs), which is a target (3.3) of the United Nations Sustainable Development Goals (SDGs), with dealing with numerous activities together with worldwide partners.
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